Date: October 18, 2012

To: All Media outlets

From: Merritt Estate Winery

RE: Fight Against Breast Cancer campaign

Merritt Winery announces program to help The Fight Against Breast Cancer

Forestville, NY - The fight against breast cancer has another weapon in its arsenal. William and Jason Merritt, owners of Merritt Winery released details of their latest campaign this morning.

Beginning this afternoon, Merritt will offer rebates to their customers on purchases of all Merritt products now through January 1^st, 2013. Not only will Merritt offer customers the opportunity to donate the rebate to the American Cancer Society, but will match all rebate donations submitted to the company.

"We believe the fight against breast cancer extends beyond the month of October." said William Merritt, owner of Merritt Winery. "Originally, we were going to focus the campaign on our XTC wines, since the label and logo feature the color pink." (Pink is the nationally recognized color of the annual October Cancer Awareness Campaign) "But after further discussion, we decided to offer the program across our entire line of wines for the remainder of 2012." said Merritt.

"This campaign is personal and meaningful to my family" stated General Manager, Jason Merritt. "My mother, Christi Merritt passed away due to the disease, so this effort is in tribute to her life."

Merritt Estate is located in the largest grape growing region east of the Rockies and the largest Concord grape growing region in the world. Merritt produces 26 different varieties of Award Winning wines that have been enjoyed by people around the world.

Merritt Winery is located on King Road in Forestville, New York and has been in existence since 1976.

William T. Merritt turned the estate into a full-functioning winery in 1976. Since then, his son Jason C. Merritt joined the family operation in 1998. The father and son duo dedicate themselves to their small winery devoting their time and energy into producing some of the area's finest wines.

For additional information:

Michael J Ferguson - Director of Marketing, Branding & Promotions

(716) 480-3729  

marketing@merrittestatewinery.com